Chung-Hua University Repository:Item 987654321/36584
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36584


    Title: 中港溪口濕地生態旅遊資源分析與規畫之研究
    Authors: 朱達仁
    tajen
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: 體驗行銷;休閒農場
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    Date: 2012
    Issue Date: 2014-06-27 15:16:49 (UTC+8)
    Abstract: Pine and Gilmore（1998）指出由於社會經濟型態快速變遷，逐漸發展出重視服務品質的「服務經濟」，近年來更進一步發展為創造顧客體驗價值之「體驗經濟」趨勢。由此可了解以往視消費者為理性，強調產品本身價值及功效的重要性，轉向為視消費者為感性，強調能打動消費者的產品及服務。值此，Schmitt（1999）提出「體驗行銷」理論，定義為個別顧客經由觀察或參與事件後，感受到某些刺激進而誘發出動機並產生思維認同或購買行為。消費體
    驗包括下列：感官、情感、思考、行動、關聯等，消費者因不同的體驗，創造出不同的
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    Appears in Collections:[Department of Leisure and Recreation Management] Seminar Papers

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