Museum Marketing Management:A Sampling of Non- and Recent-Visitors across Place and Group

Chung-Hua University Repository > 觀光學院 > 休閒遊憩規劃與管理學系 > 期刊論文 > Item 987654321/36220

請使用永久網址來引用或連結此文件: http://chur.chu.edu.tw/handle/987654321/36220

題名:	Museum Marketing Management:A Sampling of Non- and Recent-Visitors across Place and Group
作者:	陳沛悌 Chen, Pei-Ti
貢獻者:	休閒遊憩規劃與管理學系 Leisure and Recreation Management
關鍵詞:	museum marketing;marketing management
日期:	2013
上傳時間:	2014-06-27 11:40:49 (UTC+8)
摘要:	When museums are teeming with visitors (especially non-residents), they are community assets. But when they are silent places, they are community white elephants. To contribute to the marketing management of museum visitors, two types of leisure consumers
顯示於類別:	[休閒遊憩規劃與管理學系] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
p_i305_0067.pdf		25Kb	Adobe PDF	222	檢視/開啟

在CHUR中所有的資料項目都受到原著作權保護.