Museum Marketing Management:A Sampling of Non- and Recent-Visitors across Place and Group

Chung-Hua University Repository > 觀光學院 > 休閒遊憩規劃與管理學系 > 期刊論文 > Item 987654321/36220

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题名:	Museum Marketing Management:A Sampling of Non- and Recent-Visitors across Place and Group
作者:	陳沛悌 Chen, Pei-Ti
贡献者:	休閒遊憩規劃與管理學系 Leisure and Recreation Management
关键词:	museum marketing;marketing management
日期:	2013
上传时间:	2014-06-27 11:40:49 (UTC+8)
摘要:	When museums are teeming with visitors (especially non-residents), they are community assets. But when they are silent places, they are community white elephants. To contribute to the marketing management of museum visitors, two types of leisure consumers
显示于类别:	[休閒遊憩規劃與管理學系] 期刊論文

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