Branding Taiwan for tourism using 'Decision Making Trial and Evaluation Laboratory' and 'Analytic Network Process' methods

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題名:	Branding Taiwan for tourism using 'Decision Making Trial and Evaluation Laboratory' and 'Analytic Network Process' methods
作者:	陳俊安 Chun-An, Chen
貢獻者:	國際企業學系 International Business
關鍵詞:	nation brand;tourism;decision making trial and evaluation laboratory;maximum mean de-entropy;analytic network process;ANP
日期:	2012
上傳時間:	2014-06-27 10:48:03 (UTC+8)
摘要:	Countries should have a clear, credible, appealing, distinctive image in a wide and diverse global marketplace. Nation branding is a good method for countries to survive and prosper in a wide and diverse global marketplace, and many countries have embrace
顯示於類別:	[國際企業學系] 期刊論文

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檔案	描述	大小	格式	瀏覽次數
BrandingTaiwanfortourismusing'DecisionMakingTrialandEvaluationLaboratory'and'Ana.pdf		27Kb	Adobe PDF	440	檢視/開啟

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