Branding Taiwan for tourism using 'Decision Making Trial and Evaluation Laboratory' and 'Analytic Network Process' methods

CHUR > College of Management > Department of International Business > Journal Articles > Item 987654321/35746

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35746

Title:	Branding Taiwan for tourism using 'Decision Making Trial and Evaluation Laboratory' and 'Analytic Network Process' methods
Authors:	陳俊安 Chun-An, Chen
Contributors:	國際企業學系 International Business
Keywords:	nation brand;tourism;decision making trial and evaluation laboratory;maximum mean de-entropy;analytic network process;ANP
Date:	2012
Issue Date:	2014-06-27 10:48:03 (UTC+8)
Abstract:	Countries should have a clear, credible, appealing, distinctive image in a wide and diverse global marketplace. Nation branding is a good method for countries to survive and prosper in a wide and diverse global marketplace, and many countries have embrace
Appears in Collections:	[Department of International Business] Journal Articles

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