How Taste Dispersion Affects Optimal Prices, Advertising Expenditures, and Profits in a Dynamic Duopoly

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题名:	How Taste Dispersion Affects Optimal Prices, Advertising Expenditures, and Profits in a Dynamic Duopoly
作者:	李堯賢 Lee, Yao-Hsien
贡献者:	財務管理學系 Finance
关键词:	Advertising expenditures;Taste dispersion;Differential game;Feedback Nash Equilibrium
日期:	2009
上传时间:	2014-06-27 10:40:44 (UTC+8)
摘要:	The purpose of this paper is to introduce the taste dispersion in disutility and to adopt a more flexible taste distribution form for measuring consumer heterogeneity in the framework of predatory advertising. The results show that greater taste dispersio
显示于类别:	[財務管理學系] 期刊論文

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