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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35510


    Title: How Taste Dispersion Affects Optimal Prices, Advertising Expenditures, and Profits in a Dynamic Duopoly
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: Advertising expenditures;Taste dispersion;Differential game;Feedback Nash Equilibrium
    Date: 2009
    Issue Date: 2014-06-27 10:40:44 (UTC+8)
    Abstract: The purpose of this paper is to introduce the taste dispersion in
    disutility and to adopt a more flexible taste distribution form for measuring consumer
    heterogeneity in the framework of predatory advertising. The results show that greater
    taste dispersio
    Appears in Collections:[Department of Finance] Journal Articles

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