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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35394


    Title: 宗教參訪者吸引區與收益管理:以寺廟宗教觀光為例
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: 參訪者吸引區;收益管理;寺廟;宗教觀光;二階段賽局理論
    Date: 2007
    Issue Date: 2014-06-27 10:37:34 (UTC+8)
    Abstract: 本文以賽局理論的觀點探討在參訪者吸引區的經營者(寺廟與店家)與地方政府之間的互動關係。本文利用兩階段賽局說明在參訪者吸引區的經營者應如何決定其服務的價格水準以及地方政府應如何決定其公共社會服務水準。這些決策對經營者的收益管理以及地方政府公共社會服務的決策不但在短期上有其攸關性,對長期觀光旅遊的永續經營亦有其顯著的經營意涵。
    Appears in Collections:[Department of Finance] Journal Articles

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