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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/30873


    Title: What is the valuable service quality gap for improving customer satisfaction？
    Authors: 林淑萍
    Lin, shu-ping
    Contributors: 科技管理學系
    Technology Management
    Keywords: service quality;gap analysis;Back Propagation Neural Network;Kano model;HR service agency
    Date: 2009
    Issue Date: 2014-06-27 01:14:04 (UTC+8)
    Abstract: Gap analysis (GA) is one of the most popular
    techniques which has been widely used to help businesses
    make service quality improvement decisions to improve
    customer satisfaction. However, an assumption of linear
    relationship between attribute performance
    Appears in Collections:[Department of Technology Management] Seminar Papers

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