提供快速送達服務的網購平台經營策略之研究

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Title:	提供快速送達服務的網購平台經營策略之研究
Authors:	陳昭華 Chen, Chao-Hua
Contributors:	運輸科技與物流管理學系 Transportation Technology and Logistics Management
Keywords:	網購平台;供應商管理存貨;第三方物流業;經營策略 Online Shopping Company;VMI;Third-party Logistics;Operations Strategy
Date:	2013
Issue Date:	2014-06-27 00:53:02 (UTC+8)
Abstract:	當前很多網購平台開始朝向擁有一個或多個專屬倉庫以管理廠商提供銷售之商品，並與第三方物流業者合作來達成快速送貨的經營目標，但也因此產生新的課題，如消費者一次訂購卻需等收兩次貨的不合理情形。本研究藉由文獻分析法進行網購平台關鍵成功因素和網購平台經營現況之分析，得知此問題和商品供應商以及第三方物流業者有很大的關聯，其關鍵在於供應商對於網購平台的補貨機制以及網購平台的第三方物流業者的選擇機制。因供應商可藉由良好的供應商管理存貨的機制，使得網購平台倉庫維持穩定的存量，以滿足消費者即時需求和避免缺貨情況發生而錯失商 As the advancement of competitive business environment lots of on-line shipping companies start to provide fast delivery service though multi-warehouse operations. However, new issues emerge to be resolved, such as the problem of making customers to recei
Appears in Collections:	[Department of Transportation Technology and Logistice Management] Seminar Papers

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