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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28948


    Title: 我國光碟製造業市場集中度與競爭策略之研究
    Authors: 鄧瑞兆
    Teng, Ruey-Jaw
    Contributors: 企業管理學系
    Business Administration
    Keywords: 藍光(Blu-ray);碳足跡(Carbon-footprint);四大廠商集中率(Four-firm concentration ratio;CR4);賀氏指標(Herfindah1-Hirschman Index;HHI)
    Date: 2010
    Issue Date: 2014-06-27 00:14:00 (UTC+8)
    Abstract: 本文主要目的在於針對台灣光碟產業現況進行探討，並運用產業經濟學中的 「結構-行為-績效」理論，分析並將以(1)前四大光碟製造廠商的集中率(Four-firm concentration,CR4)與賀氏指標(Herfindah1-Hirschman Index，HHI )來衡量市場集中度。(2)採SWOT及五力分析模型探討光碟產業廠商行為及競爭策略。
    研究結果發現如下:：(1)我國光碟產業中，由市場集中度指標(CR4)得知，該市場為中度集中市場 (2)從廠商行為得知，我國光碟產業發展，初期以CD.CDR市場
    Appears in Collections:[Department of Business Administration] Seminar Papers

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