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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/28774


    Title: 市場結構、廠商行為與營運績效之研究─以國內行動電話服務產業為例
    Authors: 鄧瑞兆
    Teng, Ruey-Jaw
    Contributors: 企業管理學系
    Business Administration
    Keywords: 行動電話服務產業;結構─行為─績效分析;市場集中度
    Date: 2008
    Issue Date: 2014-06-27 00:08:54 (UTC+8)
    Abstract: 本文研究目的為:以產業經濟學中Mason-Bain的「結構-行為-績效」理論 (Structure-Conduct-Performance , S-C-P),探討我國行動電話服務產業之市場結構、廠商行為與營運績效。將以最大四大廠商集中率(Four-firm Concentration Ratio , CR4) 與賀氏指標(Herfindahl-Hirschman Index , HHI)作為衡量市場集中度之指標,以探討行動電話服務產業之市場結構。並從財務面運用重要財務績效評估指標,衡量我國行動電話服務產業
    Appears in Collections:[Department of Business Administration] Seminar Papers

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