How Organisational Integration Influences the Relationship between Market Orientation and New Product Market Success

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题名:	How Organisational Integration Influences the Relationship between Market Orientation and New Product Market Success
作者:	趙瑀 Chao, Yu
贡献者:	企業管理學系 Business Administration
关键词:	Market Orientation;'Organisational Integration;'New Product Development
日期:	2012
上传时间:	2014-06-26 23:43:21 (UTC+8)
摘要:	The role of market orientation as an antecedent of new product performance has been extensively documented in the literature. A leading corporation must either develop new successful products to sustain its business competence or keep growing in global ma
显示于类别:	[企業管理學系] 研討會論文

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