How Organisational Integration Influences the Relationship between Market Orientation and New Product Market Success

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Title:	How Organisational Integration Influences the Relationship between Market Orientation and New Product Market Success
Authors:	趙瑀 Chao, Yu
Contributors:	企業管理學系 Business Administration
Keywords:	Market Orientation;'Organisational Integration;'New Product Development
Date:	2012
Issue Date:	2014-06-26 23:43:21 (UTC+8)
Abstract:	The role of market orientation as an antecedent of new product performance has been extensively documented in the literature. A leading corporation must either develop new successful products to sustain its business competence or keep growing in global ma
Appears in Collections:	[Department of Business Administration] Seminar Papers

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