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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/27822


    Title: 大學生對於我國運動彩券之觀感探討-以某大學為例
    Authors: 賀力行
    Ho, Li-Hsing
    Contributors: 科技管理學系
    Technology Management
    Keywords: 運動彩券;消費行為
    Date: 2009
    Issue Date: 2014-06-26 23:39:47 (UTC+8)
    Abstract: 綜觀過去研究，均是台灣運動彩劵發行前與地區性調查，所做出相關經驗與認知探討，本研究針對新竹某大學學生的消費行為討論、實證，提出對運動彩券的購買態度、重要性評估與滿意程度，介以提升學生族群的銷售量、行銷重點，進而增加國家經費與弱勢族群福利。
    Appears in Collections:[Department of Technology Management] Seminar Papers

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