Building an Innovative Digital Content Information System to Improve Service Quality of Retail Stores

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题名:	Building an Innovative Digital Content Information System to Improve Service Quality of Retail Stores
作者:	沙永傑 SHA, D.Y.
贡献者:	科技管理學系 Technology Management
关键词:	customer behavior;service quality;near field communication (NFC);radio frequency identification (RFID)
日期:	2013
上传时间:	2014-07-07 22:04:34 (UTC+8)
摘要:	It is important that the store can plan and provide services that are closer to a customer’s demands and therefore satisfy the customer’s demands. Nevertheless, current information technology can only focus on the development of assisting the shopping fun
显示于类别:	[科技管理學系] 期刊論文

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