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    請使用永久網址來引用或連結此文件: http://chur.chu.edu.tw/handle/987654321/36706


    題名: A study on the factors for a customer to choose pineapple cake as local specialty Gift
    作者: 王秀媛
    Wang, Hsiu-Yuan
    貢獻者: 餐旅管理學系
    Hospitality Management
    關鍵詞: brand Awareness;price promotion;product attribute;store Attributes;purchase Intention
    brand Awareness;price promotion;product attribute;store Attributes;purchase Intention
    日期: 2013
    上傳時間: 2014-06-27 15:23:06 (UTC+8)
    摘要: In the recent years, the government has been actively promoting traveling and sightseeing, which not only leads to the flourishing of tourism but also to the increase of travelling related population and further prospers the sightseeing associated industr
    In the recent years, the government has been actively promoting traveling and sightseeing, which not only leads to the flourishing of tourism but also to the increase of travelling related population and further prospers the sightseeing associated industr
    顯示於類別:[餐旅管理學系] 研討會論文

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