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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36697


    Title: Research hypotheses for gender activities in mobile Internet
    Authors: 王秀媛
    Wang, Hsiu-Yuan
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: Mobile Internet;Palm-sized computer;Determinants;Gender activities
    Date: 2010
    Issue Date: 2014-06-27 15:22:25 (UTC+8)
    Abstract: This study extends the Unified Theory of Acceptance and Use of Technology Model (UTAUT) by adding perceived playfulness, perceived value and palm-sized computer self-efficacy to the UTAUT in order to investigate the factors affecting individual’s’ m- Inte
    Appears in Collections:[Department of Hospitality Management] Seminar Papers

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