摘 要 在臺灣傳統節慶係由宗族及鄉街組織扮演，然而邁向工商業社會後，因社會生產力發展，所帶來造節運動現象，導致宗族性非專業團體藉由社會分化，演變專業社團機構主導。此外，由傳統農閒節令慶典，演變至精緻化市場行銷包裝活動，產生有識者對於傳統深層文化價值回溯上的困惑。有鑑於目前節慶活動具備商業化時代性格，本文以社會學觀點，對此一社會現象進行最近十年節慶活動分析，如臺灣燈會、平溪天燈、鹽水蜂炮、客家桐花祭、鹿港慶端陽、宜蘭水燈節、鷄籠中元祭、頭城搶孤、宜蘭七夕情人節、中秋節、鯤鯓王平安鹽祭、高雄左營萬年季、東港 Abstract In Taiwan, traditional festivals were led by the clans and community as well as by their local organizations to play. However, beyond aforementioned leading due to changes of social change, toward an industrial and commercial society, the society
