Mainland Chinese Customers' Intention toward Medical Tourism in Taiwan

CHUR > College of Tourism > Department of Hospitality Management > Seminar Papers > Item 987654321/36671

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36671

Title:	Mainland Chinese Customers' Intention toward Medical Tourism in Taiwan
Authors:	王秀媛 Wang, Hsiu-Yuan
Contributors:	餐旅管理學系 Hospitality Management
Keywords:	Medical tourism;Perceived value;Perceived benefits;Perceived sacrifice;Customer intention Medical tourism;Perceived value;Perceived benefits;Perceived sacrifice;Customer intention
Date:	2013
Issue Date:	2014-06-27 15:20:47 (UTC+8)
Abstract:	This study proposes and tests a research model capturing elements of perceived gain and loss that, by affecting the perceived value of medical tourism products, influence the buying intention of potential customers. Data from 301 usable questionnaires wer This study proposes and tests a research model capturing elements of perceived gain and loss that, by affecting the perceived value of medical tourism products, influence the buying intention of potential customers. Data from 301 usable questionnaires wer
Appears in Collections:	[Department of Hospitality Management] Seminar Papers

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