探討影響消費者購買婚紗旅遊商品行為意圖之潛在因子-由知覺價值角度切入

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Title:	探討影響消費者購買婚紗旅遊商品行為意圖之潛在因子-由知覺價值角度切入
Authors:	王秀媛 Wang, Hsiu-Yuan
Contributors:	餐旅管理學系 Hospitality Management
Keywords:	婚紗旅遊;知覺價值;行為意圖;認知因素;情感因素 Wedding photography tourism;Perceived values;Behavior intention;Cognitive factors;Emotional factors
Date:	2012
Issue Date:	2014-06-27 15:20:04 (UTC+8)
Abstract:	結婚前拍婚紗，似乎成為台灣社會一種獨特、不成文的文化型態，成為一種日常生活中普遍性的文化現象，不僅如此，結合周邊產業、精緻度與附加價值的提升等，更讓婚紗業成為一種新興、而且領先全球的文化創意產業。另一方面，隨著旅遊風氣的盛行、國際旅遊的頻繁等，婚紗旅遊儼然已成為一種新的旅遊型態，讓旅遊的過程不僅是純粹觀光，而是可以透過地點選擇與攝影相互結合，除了能夠認識地方之美還能留下永恆的印象。本研究將婚紗旅遊(Wedding photography tourism)定義為：以婚紗攝影為主題，並伴隨著觀光體驗的套裝旅遊 Taking pre-wedding photos is a unique custom and cultural phenomenon in Taiwan. It has fostered the prosperity of the pre-wedding photography industry, while the added values and sophistication of the services have made the industry a world-leading cultur
Appears in Collections:	[Department of Hospitality Management] Seminar Papers

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