Components of Trade Exhibition Brand Equity and the Impact of Visitors’ Attending Intention

CHUR > College of Tourism > Department of Hospitality Management > Seminar Papers > Item 987654321/36566

Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36566

Title:	Components of Trade Exhibition Brand Equity and the Impact of Visitors’ Attending Intention
Authors:	施雅惠 Shih, Yahui
Contributors:	餐旅管理學系 Hospitality Management
Keywords:	brand equity;trade exhibition;intention
Date:	2013
Issue Date:	2014-06-27 15:15:26 (UTC+8)
Abstract:	The MICE industry is the fastest growing sector of the tourism market. MICE can attract huge numbers of people whose purpose is sharing new information and ideas, selling/buying new products, launching new products, and negotiating deals. There are abov
Appears in Collections:	[Department of Hospitality Management] Seminar Papers

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