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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36521


    Title: 宜蘭縣會展產業發展策略之研究
    Authors: 陳淑莉
    Chen, Shu-Li
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: 會議展覽;宜蘭;SWOT分析;獎勵旅遊
    Date: 2011
    Issue Date: 2014-06-27 15:12:58 (UTC+8)
    Abstract: 會議展覽產業(MICE，Meeting, Incentive, Convention, Exhibition)已是全球化新興潛力的行業，對城市的經濟發展有顯著的重要性，宜蘭縣的地理環境和產業特色是發展會展產業的優勢條件，希望藉由此研究找出宜蘭合適之會展發展策略，以成為國際會展產業接軌之新興城市。
    本研究以台北及宜蘭會展產業相關專家為研究對象，經由4次專家會議結果做為問卷設計的依據，透過專家的深度訪談及專家問卷調查，評估宜蘭適合發展的會展產業方向，並運用SWOT分析將宜蘭會展產業的優勢、劣勢、機會及
    Appears in Collections:[Department of Hospitality Management] Seminar Papers

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