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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36493


    Title: 顧客需求滿意度與品牌形象影響價格制定之研究-以台灣休閒產業為例
    Authors: 王麗幸
    Wang, Li-Hsin
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: 價格制定;休閒型度假飯店;資料包絡法;Data Envelopment Analysis;DEA
    Date: 2009
    Issue Date: 2014-06-27 15:10:59 (UTC+8)
    Abstract: 服務業管理首重服務的滿意度，目前許多文獻闡述了顧客滿意度與顧客忠誠度間的正向關聯。較少有文獻述及服務業在提昇顧客滿意度時，兼顧企業利潤之鏈結。價格制定在行銷活動中涉及價值的交換，而價格用來表示為爭取某項有價值的產品，消費者所必須支付的金額。在服務業中顧客願意支付之價格，反映了企業主要利潤來源。本文由績效評估的觀點著手，以休閒型渡假飯店為主要研究對象，探討飯店經營的關鍵成功因素。藉由多準則決策方法(Multiple Criteria Decision Making Method)找出顧客滿意度、企業形象、關
    Appears in Collections:[Department of Hospitality Management] Seminar Papers

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