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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36487


    Title: Applying DEA AR Model to Evaluating Leisure Hotels Pricing Efficiency
    Authors: 王麗幸
    Wang, Li-Hsin
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: Customers’ satisfactions;Pricing Analysis;DEA Assurance Region;AR;model;Leisure hotels;Brand image
    Date: 2011
    Issue Date: 2014-06-27 15:10:22 (UTC+8)
    Abstract: This paper is applying the DEA to get the pricing efficiency between customer satisfactions and corporate brand image. This paper utilizes triangular Data Envelopment Analysis (DEA) to evaluate the efficiency and amount of improvement. Moreover, the orig
    Appears in Collections:[Department of Hospitality Management] Seminar Papers

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