Applying DEMATEL method to develop the key succes factors for the rise in convenience store coffee

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Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36482

Title:	Applying DEMATEL method to develop the key succes factors for the rise in convenience store coffee
Authors:	王麗幸 Wang, Li-Hsin
Contributors:	餐旅管理學系 Hospitality Management
Keywords:	coffee market;covenience stgore coffee;DEMATEL;key success factors;market strategy
Date:	2012
Issue Date:	2014-06-27 15:09:56 (UTC+8)
Abstract:	Taiwan is the most density of convenience stores. "City cafe" first one provides coffee in the convenience stores. The coffee providers of convenience stores start to emphasis both quality and convenience which change the coffee culture of Taiwan. In or
Appears in Collections:	[Department of Hospitality Management] Seminar Papers

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