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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36436


    Title: 影視旅遊者對韓國目的地形象與旅遊動機之研究
    Authors: 陳沛悌
    Chen, Pei-Ti
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: 影視旅遊;目的地形象;旅遊動機
    Film Induced Tourism;Destination Image;Travel Motivation
    Date: 2010
    Issue Date: 2014-06-27 15:08:17 (UTC+8)
    Abstract: 近年來，影視旅遊產業在亞洲蓬勃發展，為地方帶來大量的觀光經濟效益，被視為最具發展優勢的新興產業。因此，本研究以當前最受矚目的韓國影視旅遊者為研究對象，並探討其目的地形象與旅遊動機之關係，其主要研究目的為：瞭解影視旅遊者之特性、影視旅遊者對韓國之目的地形象及影視旅遊者之旅遊動機；並探討影視旅遊者之韓國目的地形象對旅遊動機間的相關性、影視旅遊者特性對韓國目的地形象與旅遊動機二者之間的差異。研究方法採問卷調查法，並利用敘述性統計分析、因素分析、獨立樣本t檢定、單因子變異數分析與皮爾森積差相關分析進行資料檢測。研
    In recent years, film induced tourism industry has expanded rapidly in Asia. As the result, it has boosted the local economy and this new industry is becoming the center of attention due to its developing potential. The purpose of this study is to explore
    Appears in Collections:[Department of Leisure and Recreation Management] Seminar Papers

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