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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36429


    Title: 大陸觀光客對台灣觀光夜市之購物動機、購物行為關係之研究
    Authors: 陳沛悌
    Chen, Pei-Ti
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: 觀光夜市;購物動機;購物行為
    Tourism Night Market;Shopping Motive;Shopping Behavio
    Date: 2009
    Issue Date: 2014-06-27 15:07:51 (UTC+8)
    Abstract: 期待能使大眾更清楚了解大陸觀光客在台灣夜市購物消費的現象；本研究探討大陸觀光客來台至觀光夜市之購物動機、觀察是否導致購物行為差異之因素，分析方法運用描述性統計、迴歸分析等相關統計分析。以士林夜市、饒河街夜市為調查地點。研究結果發現大陸觀光客購物動機對於購物行為有顯著影響；大陸觀光客之購物行為對夜市整體評價有顯著影響。
    In order to know the consumer behavior of Chinese tourists in the night markets of Taiwan, the present study is preformed by using questionnaire to ask about the motive for shopping and the behavior of shopping., The survey was conducted at two Taipei’s t
    Appears in Collections:[Department of Leisure and Recreation Management] Seminar Papers

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