Chung-Hua University Repository:Item 987654321/36427
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36427


    Title: Museum Marketing Management: A longitudinal and cross-sectional study
    Authors: 陳沛悌
    Chen, Pei-Ti
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: Museum marketing;Longitudinal study;Cross-sectional study
    Date: 2010
    Issue Date: 2014-06-27 15:07:38 (UTC+8)
    Abstract: To determine museum attributes that influence museum visits, samples of ex-visitors and recent visitors were collected in the USA, Malaysia, and Taiwan. The findings indicated that while some attributes were invariant, others varied over time and place.
    Appears in Collections:[Department of Leisure and Recreation Management] Seminar Papers

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