Chung-Hua University Repository:Item 987654321/36313
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36313


    Title: 自行車深度旅遊體驗之設施服務研究-以淡水河自行車道為例
    Authors: 張馨文
    CHANG, HSIN-WEN
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: 重要性-表現程度分析;深度旅遊;自行車旅遊
    IPA;in-depth tourism;bike tour
    Date: 2010
    Issue Date: 2014-06-27 15:00:12 (UTC+8)
    Abstract: 近年來因應節能減碳熱潮及樂活概念的興起,自行車由交通運輸功能逐漸轉變成節能、健康、休閒等象徵,成為的目前潮流與趨勢。為了發展觀光休閒活動,各地紛紛重視自行車活動,以地方特色來規劃不同之車道路線,提供遊客探索體驗地方之美,並藉以活絡地方經濟。由於目前各式旅遊活動競爭激烈,為使旅遊品質提升,有必要依據遊客之特性與需求進行分眾服務,並提供精緻之遊程安排,俾利提供豐富深度之旅遊體驗。因此如何以深度旅遊體驗進行市場區隔,係為發展自行車休閒旅遊活動刻不容緩之重要議題。目前淡水河流域擁有豐富之人文及生態資源,前往淡水河
    In recent years, in terms of the rising interests on energy saving and carbon reduction for leisure-life style, cycling has become to turn from a simple transportation technique to a symbolic value of energy-saving, health, and recreation. In order to fur
    Appears in Collections:[Department of Leisure and Recreation Management] Seminar Papers

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