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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36312


    Title: Predicting mobile hotel reservation adoption: Insight from a perceived value standpoint
    Authors: 王秀媛
    Wang, Hsiu-Yuan
    Contributors: 餐旅管理學系
    Hospitality Management
    Keywords: Mobile hotel reservation;Perceived value;Perceived benefits;Perceived sacrifice
    Date: 2010
    Issue Date: 2014-06-27 15:00:00 (UTC+8)
    Abstract: With the attempt of further supporting the overwhelming demand for reservation, a few hospitality corporations have launched mobile hotel reservation (MHR) services. For the acceptance of MHR by individuals is indispensable to the successful implementatio
    Appears in Collections:[Department of Hospitality Management] Journal Articles

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