User Acceptance of Mobile Internet Based on the Unified Theory of Acceptance and Use of Technology: Investigating the Determinants and Gender Differences

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題名:	User Acceptance of Mobile Internet Based on the Unified Theory of Acceptance and Use of Technology: Investigating the Determinants and Gender Differences
作者:	王秀媛 Wang, Hsiu-Yuan
貢獻者:	餐旅管理學系 Hospitality Management
關鍵詞:	mobile Internet;Unified Theory of Acceptance and Use of Technology;determinants;gender differences
日期:	2010
上傳時間:	2014-06-27 14:59:20 (UTC+8)
摘要:	Based on the Unified Theory of Acceptance and Use of Technology Model (UTAUT), the purpose of this study was to investigate the determinants of mobile Internet (m-Internet) acceptance and to understand whether or not there are gender differences in the ac
顯示於類別:	[餐旅管理學系] 期刊論文

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