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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/36200


    Title: Revised Importance-Performance Analysis: Three-Factor Theory and Benchmarking
    Authors: 鄧維兆
    Deng, Wei-Jaw
    Contributors: 休閒遊憩規劃與管理學系
    Leisure and Recreation Management
    Keywords: IPA;three-factor theory;benchmarking;customer satisfaction
    Date: 2008
    Issue Date: 2014-06-27 11:36:54 (UTC+8)
    Abstract: Importance–performance analysis (IPA) is a simple and effective technique that can be applied to guide
    quality-based marketing strategies and can assist practitioners in prioritising attributes when enhancing
    service quality and customer satisfaction. As
    Appears in Collections:[Department of Leisure and Recreation Management] Journal Articles

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