Chung-Hua University Repository:Item 987654321/35842
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35842


    Title: 商品展參賽學生能力評估分析
    Authors: 江怡慧
    Hui, Chiang Yi
    Contributors: 國際企業學系
    International Business
    Keywords: 商展人員;會議展覽;能力;層級分析法
    exhibitioners;MICE;capability;Analytic Hierarchy Process (AHP)
    Date: 2012
    Issue Date: 2014-06-27 10:52:02 (UTC+8)
    Abstract: 我國國貿局自2009年5月正式成為「國際會議協會（ICCA）」會員以來，即積極展開會議展覽產業 (Meetings, Incentives, Conventions, Exhibitions；簡稱MICE) 人才相關的培訓活動。本文針對參加2011年兩岸校際商品展競賽的學生進行各方面的能力評估。文中應用層級分析法 (Analytic Hierarchy Process；簡稱AHP) 的概念，建構商展能力評估模型。根據研究結果顯示，總體而言，受訪學生認為自己在參加商展競賽時目標構面之能力權重依序為：「C5英
    The purpose of this paper is to focus the evaluation on the capability of students who took part in the contest of international exhibition held by CHITA. The study applied Analytic Hierarchy Process (AHP) to develop the capability evaluation model. Based
    Appears in Collections:[Department of International Business] Journal Articles

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