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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35765


    Title: The key Consumer Factors of Choosing Near Field Communication Technology in Mobile Phone
    Authors: 陳俊安
    Chun-An, Chen
    Contributors: 國際企業學系
    International Business
    Keywords: NFC;perceived usefulness;perceived case of use;consumers attitude;SEM
    Date: 2011
    Issue Date: 2014-06-27 10:49:00 (UTC+8)
    Abstract: The multi-level function served by mobile phones have employed by telecommunication firms to attract a middle range of mobile phone users. The purpose of this study is to explore the key consumer factors which influence the choice mode by mobile phone use
    Appears in Collections:[Department of International Business] Journal Articles

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