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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35761


    Title: 以DEMATEL及ANP探討中小型半導體通路商之企業成長策略
    Authors: 陳俊安
    Chun-An, Chen
    Contributors: 國際企業學系
    International Business
    Keywords: Semiconductor distributors;Strategic partnership;DEMATEL;ANP
    Date: 2012
    Issue Date: 2014-06-27 10:48:47 (UTC+8)
    Abstract: 半導體零組件通路商在半導體供應鏈中佔重要角色,面對產業的競爭激烈狀況,企業應如何繼續成長是一項重要課題,本研究利用DEMATEL及ANP來探討半導體零組件通路商的成長策略。研究結果發現DEMATEL的構面分析中,市場發展是最主要的關鍵構面。而從準則分析發現,最大關聯度準則是開發新市場。而從ANP分析發現,權重程度第一的亦是開發新市場,與DEMATEL準則分析結果相吻合。
    Taiwan's semiconductor industry continues moving out to China, therefore Taiwan’s Semiconductor distributors must cooperate with the local distributors in China in order to survive. Using DEMATEL and ANP, this study discovers the key factors considered in
    Appears in Collections:[Department of International Business] Journal Articles

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