Chung-Hua University Repository:Item 987654321/35724
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35724


    Title: 大學生認知易用性、認知有用性、認知有趣性對數位學習意願之影響-以中華大學為研究對象
    Authors: 夏榕文
    Hsia, Jung-Wen
    Contributors: 國際企業學系
    International Business
    Keywords: 數位學習;科技接受模型;認知有趣性;認知易用性;認知有用性
    e-learning;technology acceptance model;perceived usefulness;perceived
    Date: 2010
    Issue Date: 2014-06-27 10:47:07 (UTC+8)
    Abstract: 在數位時代,大專院校數位學習已經成為一種趨勢,然而如何提高大專學生使用學校數位學習網站進行學習的使用率是值得探討的議題。本研究意欲建構一個影響大專學生數位學習意願之前因模式,在理論基礎上面,主要採用科技接受模型中的認知易用性與認知有用性兩個信念,並考量認知有趣性作為認知有用性之外生變數,以建構一個數位學習意願之前因模式。本研究選取中華大學在校學生為研究對象,採用立意抽樣的方式進行,總計回收300份有效問卷,在統計方法上則採用結構方程模式進行檢定與分析。經由實證分析後,得出主要的研究成果為:(1)使用者認知
    In the digital era, e-learning have become a trend in the universities. However, it is still important to understand how to improve the usage of e-learning of university students. The aim of the research is to construct a theoretical model about the antec
    Appears in Collections:[Department of International Business] Journal Articles

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