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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/35455


    Title: The Effects of Risk Reduction Strategies on Consumer’s Risk Perception and Online Purchase Intention
    Authors: 李堯賢
    Lee, Yao-Hsien
    Contributors: 財務管理學系
    Finance
    Keywords: Internet Marketing;Perceived Risk;Brand Awareness
    Date: 2005
    Issue Date: 2014-06-27 10:39:24 (UTC+8)
    Abstract: In pace with the leaps on technology, Internet has been a burning topic in the recent years- it has not only brought electronic commerce to the prosperity, but also created a new transaction model. The most noteworthy part of online shopping is its virtua
    Appears in Collections:[Department of Finance] Journal Articles

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