How to increase satisfaction of impulsive consumers by providing persuasive post-purchase reasons

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Title:	How to increase satisfaction of impulsive consumers by providing persuasive post-purchase reasons
Authors:	曾愛華 Tseng, Aihua
Contributors:	通識教育中心 Center for General Education
Keywords:	post-purchase reason;tendency-to-regret;persuasiveness;cognitive dissonance;impulse buying
Date:	2012
Issue Date:	2014-06-27 02:18:17 (UTC+8)
Abstract:	As impulse buying and the consequent cognitive dissonance can be a critical determinant of consumer satisfaction, effective post-purchase reason provision to reduce post-purchase cognitive dissonance of impulsive buyers hence warrants further exploration.
Appears in Collections:	[Center for General Education] Seminar Papers

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