Chung-Hua University Repository:Item 987654321/32101
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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/32101


    Title: Cosmetics purchasing behavior–An analysis using association reasoning neural networks
    Authors: 葉怡成
    Yeh, I-Cheng
    Contributors: 資訊管理學系
    Information Management
    Keywords: Data;neural;rules;Cosmetics
    Date: 2010
    Issue Date: 2014-06-27 01:44:27 (UTC+8)
    Abstract: The research objective is to propose a novel association analysis approach using association reasoning neural networks (ARNN) to discover the association rules from cosmetics purchasing. ARNN is modified from multi-layered perceptron and back-propagation
    Appears in Collections:[Department of Information Management] Journal Articles

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