AN EXPLORATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AND CUSTOMER PURCHASE INTENTIONS IN PHARMACY CHAINS

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Title:	AN EXPLORATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AND CUSTOMER PURCHASE INTENTIONS IN PHARMACY CHAINS
Authors:	林錦煌 LIN, CHIN-HUANG
Contributors:	科技管理學系 Technology Management
Keywords:	Corporate Social Responsibility;Business ethics;Purchase intention
Date:	2011
Issue Date:	2014-06-27 01:37:56 (UTC+8)
Abstract:	During last decades, Corporate Social Responsibility (CSR) strategies received a growing attention from both businesses and non-profit organizations. Some years ago, the pharmaceutical industry started with the fairly young and attractive concept of CSR.
Appears in Collections:	[Department of Technology Management] Seminar Papers

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