Product Innovation, Organization Culture, Strategic Alliance and Organization Performance in Travel agencies：The Effect of Leadership Behavior

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Title:	Product Innovation, Organization Culture, Strategic Alliance and Organization Performance in Travel agencies：The Effect of Leadership Behavior
Authors:	陳棟樑 LIANG, CHEN TUNG
Contributors:	科技管理學系 Technology Management
Keywords:	產品創新;組織文化;策略聯盟;遠見式領導;組織績效 Product Innovation;Organizational Culture;Strategic Alliance;Visionary Leadership;Organizational Performance
Date:	2011
Issue Date:	2014-06-27 01:25:30 (UTC+8)
Abstract:	近年來，服務業佔國民所得的比例日益增加，旅遊業亦快速成長，競爭日趨激烈，如何以產品創新、組織文化、策略聯盟、遠見式領導來締造與獲取高組織績效，是旅遊業者在經營時所應重視之議題。是故，本研究以台灣旅行業者為研究對象，驗證產品創新與組織文化是否與旅行業策略聯盟具有正向關係，旅行業策略聯盟是否與組織績效具有正向關係，以及旅行業策略聯盟是否會受到遠見式領導的影響，產生不同的組織績效。 The percentage of service sectors in gross national product (GNP) has been increasing in recent years. Meanwhile, the tourism industry has stepped up and the rapid growth leads to fierce competition. Management of travel agents has realized the importance
Appears in Collections:	[Department of Technology Management] Seminar Papers

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