Research on Building New Service Quality Decision Making Model: Application of IPA and BPNN

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Title:	Research on Building New Service Quality Decision Making Model: Application of IPA and BPNN
Authors:	林淑萍 Lin, shu-ping
Contributors:	科技管理學系 Technology Management
Keywords:	Service quality;Importance-Performance Analysis;Back-propagation neural network;valuable performance function
Date:	2009
Issue Date:	2014-06-27 01:13:38 (UTC+8)
Abstract:	Service quality has been considered as a critical driver to improve customer satisfaction and thereby increase a firm’s competitiveness. And traditional importance-performance analysis (IPA) is a simple and useful technique which can help managers identif
Appears in Collections:	[Department of Technology Management] Seminar Papers

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