Building the Crisis Prevention Model for the Innovation Development of Green Marketing

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Title:	Building the Crisis Prevention Model for the Innovation Development of Green Marketing
Authors:	田效文 TIEN, S.W.
Contributors:	科技管理學系 Technology Management
Keywords:	綠色行銷;創新管理;危機管理 green marketing;innovation management;crisis management.
Date:	2011
Issue Date:	2014-06-27 01:03:15 (UTC+8)
Abstract:	本研究旨在建置綠色行銷創新發展之危機預警模型，首先探討綠色消費、綠色供應鏈、行銷成本、顧客開發、顧客忠誠程度等五方面之文獻奠定理論基礎，發展專家問卷偵測危機因子五大構面22個項目，輔以分析層級法進行研究與探討，找出危機因子隱含之風險及問題，進而建置綠色行銷創新發展之危機預警模型，有效發展綠色行銷創新發展之危機管理策略。 This paper focused on building the crisis prevention model for the innovation development of green marketing. Firstly, we reviewed literatures on the green consumption, green supply chain, marketing cost, customer development and customer loyalty. Secondl
Appears in Collections:	[Department of Technology Management] Seminar Papers

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