Consumer behavior analysis of smartphone market using multidimensional segmentation approach
(Case study: Syiah Kuala University Students)

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Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/30400

Title:	Consumer behavior analysis of smartphone market using multidimensional segmentation approach (Case study: Syiah Kuala University Students)
Authors:	田效文 TIEN, S.W.
Contributors:	科技管理學系 Technology Management
Keywords:	Smartphones;Consumer behavior;Market segmentation;Factor analysis;Cluster analysis.
Date:	2011
Issue Date:	2014-06-27 00:58:53 (UTC+8)
Abstract:	Smartphones has become a phenomenon that appears in personal and business use of voice, data, Internet access, and email. Today with its new trendy shape, multimedia features, affordable price make smartphones reach any level of consumers such as teenager
Appears in Collections:	[Department of Technology Management] Seminar Papers

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