A customer satisfaction analysis by applying analytic hierarchy process (AHP)-An example of hypermarket

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Title:	A customer satisfaction analysis by applying analytic hierarchy process (AHP)-An example of hypermarket
Authors:	李欣怡 Lee, Amy Hsin-I
Contributors:	科技管理學系 Technology Management
Keywords:	customer satisfaction;analytic hierarchy process (AHP);hypermarket customer satisfaction;analytic hierarchy process (AHP);hypermarket
Date:	2011
Issue Date:	2014-06-27 00:57:46 (UTC+8)
Abstract:	Customer satisfaction is a crucial index in customer relationship management (CRM), and it has been studied extensively in the service industry. In addition, customer satisfaction has become a focus of marketing strategy in enterprise planning. This paper Customer satisfaction is a crucial index in customer relationship management (CRM), and it has been studied extensively in the service industry. In addition, customer satisfaction has become a focus of marketing strategy in enterprise planning. This paper
Appears in Collections:	[Department of Technology Management] Seminar Papers

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