A customer satisfaction model by applying analytic hierarchy process (AHP)

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Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/30210

Title:	A customer satisfaction model by applying analytic hierarchy process (AHP)
Authors:	李欣怡 Lee, Amy Hsin-I
Contributors:	科技管理學系 Technology Management
Keywords:	customer satisfaction;analytic hierarchy process (AHP);hypermarket customer satisfaction;analytic hierarchy process (AHP);hypermarket
Date:	2010
Issue Date:	2014-06-27 00:52:33 (UTC+8)
Abstract:	In order to survive and to acquire long-tem profit in today’s extremely competitive market, firms need to fulfill customer satisfaction of the products/services provided. Customer satisfaction has been studied extensively in the service industry, and incr In order to survive and to acquire long-tem profit in today’s extremely competitive market, firms need to fulfill customer satisfaction of the products/services provided. Customer satisfaction has been studied extensively in the service industry, and incr
Appears in Collections:	[Department of Technology Management] Seminar Papers

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