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    Please use this identifier to cite or link to this item: http://chur.chu.edu.tw/handle/987654321/30179


    Title: Applying Mahalanobis distance into SERVQUAL analysis
    Authors: 李友錚
    Lee, Yu-Cheng
    Contributors: 科技管理學系
    Technology Management
    Keywords: SERVQUAL;Service quality;Gap analysis;Mahalanobis distance.
    Date: 2007
    Issue Date: 2014-06-27 00:51:53 (UTC+8)
    Abstract: SERVQUAL has been widely applied in service industries since proposed, but there are also several arguments raised. This study focus on calculation of gap score, proposes a conceptual model to apply Mahalanobis distance to the measurement of the gap score
    Appears in Collections:[Department of Technology Management] Seminar Papers

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