A STUDY OF THE RELATIONSHIPS AMONG THE EXPERIENTIAL VALUE, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY: A CASE OF STARBUCKS

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Title:	A STUDY OF THE RELATIONSHIPS AMONG THE EXPERIENTIAL VALUE, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY: A CASE OF STARBUCKS
Authors:	夏榕文 Hsia, Jung-Wen
Contributors:	國際企業學系 International Business
Keywords:	experiential value;service quality;customer satisfaction;customer loyalty
Date:	2013
Issue Date:	2014-06-27 00:19:39 (UTC+8)
Abstract:	Taiwan’s economic development has been transformed from industrial economy into service economy in recent years. Nowadays, Taiwan’s economic development has reached the stage of experience economy. Leisure and tourism companies in this trend make great ef
Appears in Collections:	[Department of International Business] Journal Articles

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