新竹地區發展會議展覽產業所需具備之條件評估

CHUR > College of Management > Department of Business Administration > Seminar Papers > Item 987654321/29125

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Title:	新竹地區發展會議展覽產業所需具備之條件評估
Authors:	王瑜哲 Wang, Yu che
Contributors:	企業管理學系 Business Administration
Keywords:	會議展覽產業;層級程序分析法 AHP(Analytic Hierarchy Process);MICE Industry
Date:	2012
Issue Date:	2014-06-27 00:19:34 (UTC+8)
Abstract:	根據國際會議協會（International Congress & Convention Association；ICCA）資料顯示，每年全球約舉辦40 萬場會議及展覽，總開銷約 2,800億美元；國際展覽產業協會（UFI）也提出會展產業之年產值已高達 1兆1,600 億美元（其中會議產值 4,000 億美元，展覽產值 7,600 億美元），為舉辦國家及城市帶來可觀的經濟效益，近年來政府亦大力推動會展產業之發展。本研究主要之目的為瞭解新竹地區發展會展產業所需具備條件之重要性程度以及發展利基。會展產業所涵蓋 Hsinchu located in geographic convenient, but most of the meetings and exhibitions are helding in Taipei, Kaohsiung, so this study is investigate the Hsinchu City with the development of MICE industry (Meetings, Incentives, Conventions and Exhibitions) c
Appears in Collections:	[Department of Business Administration] Seminar Papers

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